Nichol Vagrosky, Writer

For almost 20 years, we've seen marketing and advertising change. Through this experience, we provide amazing services that deliver an excellent ROI.

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Team Blogs
    Team Blogs Find your favorite team blogs here.
  • Login
    Login Login form

The looming reality about Phone Book Advertising...

Posted by on in Uncategorized
  • Font size: Larger Smaller
  • Hits: 5144
  • Print

 This last week, we were in a great meeting with a new client who asked us the question of whether or not his firm should continue to invest $16,000 a month in phonebook advertising?

 My marketing director, Samantha and I sat calm and collected. We did our best to avoid our sometimes "turrets-like" behavior upon being startled with such insane information. Do you know what we could do for $16,000 a month?!? 


Before I get into my opinion about phonebook advertising, I will say that YellowBook did a fabulous job of being an imperative provider of information for decades and decades. They were the "go-to" for all information regarding business listings and therefore, could justify the cost of advertising for businesses. 


Social media, technology and the fact that land lines are becoming equally as scarce, have changed the aggressive advancement of sharing knowledge and information. Not to mention our environment is going GREEN to help save our beautiful earth. Who doesn't love that in itself? 


Therefore, those bright yellow bricks of paper have a future that is kind of... sad. 


If you have a multitude of yellow books stacking up outside your door, we have come up with some helpful uses for your phonebooks:


  • Bird cage liners
  • Puppy training
  • Fire starters (Please use with caution) 
  • Paper mache
  • Moving and wrapping glassware
  • High chairs and booster seats

That's all for now... 


In the meantime, please remember that as much as some people do not like change and don't want to face the inevitable advancement of technology, it rules our lives. If it doesn't rule yours yet, it soon will. 


The phonebook has been replaced by Google and smartphones. We are an instant-gratification society and we want it NOW. We are even somewhat lazy as we ask even more from our smartphones and we want them to TELL us. No more looking up anything that takes more than a few seconds to find. 


In our opinion, it is wise to invest your money in GREAT SEO-Search Engine Optimization and internet marketing. Re-targeting and making your website the portal for all information relative to your product or service. 


Regarding the instant-gratification society that we live in, please remember that if the consumer doesn't find what they are looking for and QUICK, you may lose them for good. 


So for years we let our fingers do the walking........ They are still doing the walking but now there are no pages to flip, no paper waste and you find what you need NOW. 


Merry Christmas from NV Design & Marketing! 






  • No comments made yet. Be the first to submit a comment

Leave your comment

Guest Sunday, 21 January 2018
Powered by EasyBlog for Joomla!

We look forward to connecting with you! Drop us a line and we will be in touch! 


605 NW 6th Avenue Oklahoma City, OK 73102