Nichol Vagrosky, Writer

For almost 20 years, we've seen marketing and advertising change. Through this experience, we provide amazing services that deliver an excellent ROI.

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Are QR Codes on their way OUT?

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Well, the question is really...... “Were they ever really on their way in?”

I remember when I first saw that neat little bar code look alike on a flashy ad in Las Vegas... It was probably about five years ago now looking back.. 

I couldn’t wait to get to my computer and research it so I could bring something “new” back to Texas. Always trying to be a trail blazer and innovative... Where else can you find such catalyst, inspiring methods of marketing? VEGAS, of course!

So, I returned home and became one of the first and only ad agencies to implement this wonderful invention... We started with using it on a spin the wheel type of board for a Yogurt store. 

Our ad read “Scan one of our random QR Codes to win FREE Yogurt!”... So we posted twelve QR Codes that had been programmed with an offer behind each one. 

We posted posters and did everything but download the QR Scanners for the customers so that they would participate... 

A few younger teenagers liked it and used it and they tweeted and posted on Facebook  how they got Free Yogurt.. 

We tried to make it as fun as it could be and give away t-shirts, try agains and a few bucks off your purchase. The minimal fun lasted for less than a few days.. 

I sat in the store and observed one afternoon to see the responses from consumers. My observations were not so exciting. No one was using it... 

I tracked the QR Code hits we had placed in magazine ads and in the window of the store, and let me put it this way...... It was worse than watching a pot of boiling water..... Waiting... Waiting.... and to say the least, it was a flop. 

Not because of our efforts, but because as I watched consumers coming to get their fill of yogurt, I saw that they were so complacent and didn’t want to make the effort to download the app to scan the code. Even to get something FREE! 

In my creative firm, we still have requests from clients from time to time to use one to direct people to their website or facebook... The results stay the same.. A few hits here and there... Nothing to write home about... 

It is sad because this kind of technology could have changed the world... We could have placed these adorable little customized codes on food products and on vending machines so people could scan them and make sure they were gluten-free or how many calories these products had in them. 

They could have been used to track Alzheimer patients with important medical information for someone to obtain should they have gone missing. 

The opportunities were missed and I believe it was because people are instant gratification, NOW people... I don’t want to use the word LAZY, but I think I just did... 

There are new technologies emerging. NFC (Near Field Communications) that will allow us to just touch phones and mediums to gather this information. 

Change is hard for some to grasp but it is coming.... QR Codes were cute and fun while they lasted..... 

Just my two cents my friends :) 

Follow us at and read our Beauty of Blogging for marketing tips and facts about new technologies! 



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Guest Sunday, 21 January 2018
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