What is SEO?
What is Search Engine Optimization?
SEO is the ongoing process of optimizing your webpage so that it receives free, unpaid or organic traffic from Search Engine. As I said, ongoing, as it is an incremental process and often consists of small modifications to your webpage. Most of our websites have daily changes made to them to ensure quality content to improve ranking with Google and other search engines.
There are many companies who claim to do exquisite SEO but there are many questions you must ask before you commit to one of these costly programs. Read our blog..... Secrets To SEO, for further information!
Have you ever wondered why you seem to be "followed around" on the internet by ads that won't go away after you've searched for something?
Seems like a true invasion of privacy and a bit "BIG BROTHER"... Well, for all intended purposes, it is what is growing my own business as the importance of pushing consumers towards making an action is key.
This is called Retargeting. This amazing, yet invasive technology or manner in which to "market" is invaluable. When a consumer visits the target website, they get a cookie on their computer. The cookie identifies the user and it is used to relay that information to other sites on the Google Display Network. You control what ads a particular audience views as each audience has a unique cookie.
In layman's terms... If you search for insurance or visit an insurance company, you will be followed around by the competitive big boys paying and utilizing this service.
Facebook has been doing this for a while now. If you notice, your conversations on Facebook will invite the side ads to be pertinent directly to you. Welcome to the "new age of marketing"...
I will always stress the importance of optimizing your Google Adwords and marketing to the greatest degree of accuracy. I was trained by the best and love watching it work every day. For more information on this retargeting process, call us or email us and we'll show you how it works!
The SEO Facts...
Many businesses come to me in hopes of raising their site to the top of Google...
Top positioning is not everything, but it is important. You are most likely to be seen by consumers searching for YOU. However, the main importance is clearly this. Give Google and other search engines something to value... A plethora of information that is ever changing and making a difference. You can buy your way to the top or be smart about it and "Focus on the user and all else will follow." Google wants webmasters to feel the same way -- that if you build the best site possible, your good rankings will follow. This isn't the answer that most webmasters want to hear. Because that makes us actually have to "work"... Provide information and make your site "worthy" of ranking higher than your content poor competitor's websites. Google was created to provide INFORMATION to the public after all. Content and trust are EVERYTHING.
Call us today and see how we can help your business rank high and turn your site into a valuable, resourceful site.. And ask us about SEM services.
We are Oklahoma's creative and web design firm and we deliver results!